Meet the Team

From humble beginnings working at Tesco Group's wholesale subsidary Booker, the UK’s largest food and wholesale distributor. During his time there, Kwesi developed deep expertise in large-scale supply chains, commercial sales operations, and the complexities of sourcing, handling, and distributing fresh produce at national level.

Member of the Taricone family, founders of the Trassaco Group. He previously oversaw Sam Valley Farms in Ghana’s Central Region, a leading exporter of MD2 pineapples. With deep roots in African agribusiness and export operations, Tino brings hands-on leadership in large-scale farming, quality control, and international fresh produce exports.

Founder of African Produce at the Birmingham Wholesale Fruit & Veg Market, with over 10 years’ experience in the African fresh produce trade. He specialises in sourcing and supplying a wide range of yam varieties, including Pona Yam, and more. Renowned for consistency and market knowledge.

Cece brings hands-on experience from her family’s 100-acre coconut farm in Cape Coast, Ghana. She has played a key role in overseeing the farm’s sales and establishing efficient logistics and distribution frameworks within Ghana. With strong on-the-ground knowledge of production and local supply chains, Celestelle helps ensure consistency, reliability, and operational excellence from farm to export.